10 Ways to Get Local SEO Ranking for Business Website

Published
11/20/2017 by

Website Listing in Google My Business

You must add your Business website in Google Map by using Google My Business Listing for local ranking. Google use all business information for ranking.These are given below..
A). NAP - Google match your NAP information (Name, Address, Phone) for local ranking. It is very critical data for Google so don’t make mistake for adding NAP. Use exact same physical address with zip code.
B). Category – Add website category in your business listing which can help Google to find relevancy of your business.
C). Description - Do not forget to add Description in your Google listing, it provides more information to Google.
D). Business hours –It will not only help to visitors but also help to make your Google Listing strong for Google Local Ranking. 100% profile can make your listing strong for Google.
F). Website URL – Add your website home page url, it will help you to get traffic on your website from Google Listing.
G). Verify Listing – Now submit your listing for verification and Google will send you a code. It will take 7 Days to 30 Days.

Local Citations on Popular Sites

Now start local citations on popular sites like Yelp, Yellow Page, Yahoo Local, local.com etc. Make sure you are using exact same NAP (Name, Address, Phone) information which you have added in your Google Listing.
Save your time by using paid services – Manual local listing take much time so you can go with paid local listing services. Many top paid services are available in USA like MOZ Local and Yext. Use it for fast listing on popular local sites.
Google gives local ranking benefits if find more local listing with same listing information (NAP).

City Name in Meta Tags

Add your city name in your meta tags and content. Don’t do it more than 2-3 times otherwise Google will think you are forcing to get local ranking.

Add NAP in Website

Google will love if find same Name, Address and Phone from your website and it will give you ranking benefits.
It will be better if you embed Your Google Map address in your website (or contact us page).
You can use schema tag for NAP, Google understand this language easily.

Backlinks on Local Magazine/News Sites

Find popular local magazines and news sites and submit guest blog. If you have to pay for this then no problem you can pay, money will not be wasted. Google gives benefits in local ranking if Google get backlinks from local sites.

Get Benefit from Domain Selection

City name in domain can boost your local ranking. You can also add category in domain.
Example – www.xyzcleaningnewyork.com

Local Review

Google reviews and other local site’s reviews are ranking signal so ask for review to your clients.

Wait for Trust and Quality

If your domain or website is new then you have to wait for some time at least 6 months. Google only show top 3 listing consider quality & trust first. If you are promoting and showing your presence on internet from long time and regularly then you can improve your website trust & quality. Domain age also a trust factor.

Local Branding

If users are searching you on Google using brand name then it can help in Local Ranking. Branding is also a part of Local Ranking. Do some offline branding like events, seminar for local branding. So improve website engagement in your local city area.You can also use employee power for local branding.

Other Factors

Social media signals and on-page SEO, backlinks, User Experience, CTR and many factors are also responsible for Local Ranking so also do all these things for your website.

If your domain or website is new then you have to wait for some time at least 6 months. Google only show top 3 listing consider quality & trust first. If you are promoting and showing your presence on internet from long time and regularly then you can improve your website trust & quality. Domain age also a trust factor.

Author Bio - I am Saurabh Rawat Local SEO Marketing Expert at CGColors. We provide Web Design, eCommerce marketing and SEO marketing services.